Communication Mismatch | Kathleen Ross | TEDxYakimaSalon

When communication happens but the speaker and the listener have a mismatch in culture, context, or meaning miscommunication can occur. Real-life examples and practical tips for addressing mismatch communication are provided in this charming and disarming talk. Dr. Ross is nationally known as a leader in higher education, especially in the field of cross-cultural communication. Her career in higher education spans more than three decades. In the 1970s she served as provost of Fort Wright College in Spokane where she oversaw the creation of outreach programs in Toppenish and Omak that extended the opportunity for four-year college degrees to rural, minority and low income populations typically not served by higher education institutions. In 1982, she became the founding president of Heritage University, where she oversaw its growth from 85 students to more than 1400, stepping down in 2010. Today, she maintains her ties to Heritage and is working to share the success of the Heritage model with colleges and universities throughout the United States. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx