What we can learn from 12 year olds on Instagram | Karin Zingmark | TEDxLund

Digitalisation leads to globalisation, changing consumer expectations, unexpected competition and a totally new media landscape which in turn demands of businesses to work in a different way. That time when management could delegate communication to a specific communications department has long passed. Today’s businesses must become fully communicative by listening, analysing the outside world, taking in customer insights and pushing for change in an ongoing dialogue with both co-workers, customers and the society they are a part of. Take some time to study the networking skills of the 12-yearolds who grow up in the media landscape of today in order to learn the basics needed to survive in a fast moving, connected world of work. Karin Zingmark has over 20 years of experience of driving change on the topic of communication and leadership, most recently as CMO Lead at Microsoft. Today, she is a keynote speaker and strategic advisor, and is current with her book “Talk the Walk - how to succeed with digital communication". This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx